The Future of Performance Marketing

Two years after Apple threw a wrench in the once easy-to-penetrate online marketing ecosystem, Instagram ads remain a tough addiction for fashion and beauty start-ups to quit.

Brands are spending 28 percent more on paid ads on social media, mostly on Meta (Facebook and Instagram’s parent company), this year, according to data from analytics software firm Triple Whale. Many brands say more than half of their marketing budgets goes toward…