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The first US Nintendo commercial might not have been from Nintendo at all

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Nintendo is a gaming juggernaut today, but it wasn’t really on anyone’s radar in the United States in 1980. And what was possibly the first US commercial for hardware produced by the company — a handheld called Toss-Up, from its “Game & Watch” series — certainly didn’t help, as a newly-restored copy shows. That’s because there’s no mention of Nintendo at all, or even Game & Watch.

Game & Watch games were simplistic standalone…


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