Editor
The lucrative business of helping influencers make money off their followings is undergoing its biggest shakeup in a decade, as a new entrant is making inroads with both creators and brands.
This market has long been dominated by LTK, which in 2011 essentially introduced the concept of digital creators — back then, bloggers — being paid for recommending products to their followers. Today, sponsorship deals, gifting and affiliate links,…
