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The Executive Who Left Luxury for Digital Fashion

The Executive Who Left Luxury for Digital Fashion

It can be easy for critics to dismiss digital fashion. The clothing in online virtual worlds can be clunky, crude and hampered by technical constraints, while augmented-reality garments that users might screenshot themselves wearing and post online can look fake or be glitchy if the lighting isn’t perfect. Sceptics may write off this sort of fashion as a cheap accessory for kids, and for brands that spend significant time and money crafting…


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