The EU’s New Greenwashing Rules, Explained

The EU is stepping up its crackdown on greenwashing. Trade groups and environmental advocates say it isn’t going far enough.

On Wednesday, the European Commission

of new rules intended to stamp out fluffy and misleading eco-marketing of products including clothing and cosmetics.

The proposed regulation takes aim at a booming market for “green” products whose environmental credentials are, more often than not, hollow. It…