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The Debrief | How Big Brands Choose Their Creative Directors

The Debrief | How Big Brands Choose Their Creative Directors

The Debrief wherever you listen to podcasts.

Background:

Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks. But how do brands like Louis Vuitton even go about finding a designer?

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