Editor
When crypto-influencer Gmoney launched 9dcc in 2022, there was no roadmap for what he dubbed the first crypto-native luxury brand.
The brand was built on the blockchain, where every product would be linked to a digital twin that would serve to authenticate it as well as offer abilities still to be explored.
The crypto market was already cooling when 9dcc launched, and countless blockchain start-ups went bust. But two years on, 9dcc has expanded…
