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The Complete Playbook for Generative AI in Fashion | Case Study

The Complete Playbook for Generative AI in Fashion | Case Study

In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his own AI model on images of existing looks he gathered himself, and the output wasn’t perfect. Much of it appeared smudged and distorted. But it was enough to capture fashion’s attention, landing him an interview with Ssense and a collaboration with Acne Studios.

Just a few years…


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