Editor
More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut. In a sense, fashion and beauty brands are just beginning to understand how best to use creators to sell their products. Spending on influencer marketing is expected to top $4 billion in 2022 in the US alone, according to eMarketer. The explosive growth of this market isn’t without its growing pains, which…
