The Companies Behind Fashion’s Biggest Fragrances

The fragrance business is booming.

In the US, the category is still growing steadily, following its pandemic-era jump. Already in 2023, sales are up 19 percent year-over-year, according to NPD, buoyed by behavioural changes in Gen-Z consumers and an uptick in interest in the Chinese market.

“It defies logic in how strong it continues to be,” Larissa Jensen, NPD vice president and beauty industry advisor, said of the sector.

While independent…