Editor
When you think of cosmetics line Too Faced — a brand with a product lineup that includes tongue-in-cheek, provocatively named Better Than Sex mascara and Hangover Replenishing primer — it may not feel like a natural fit for bridal beauty.
But lately, Too Faced has been benefiting from a first-mover advantage in the space; its quick capitalisation on Gen-Z consumers entering the marriage market has helped it recruit a fresh crop of customers.
