Editor
In 2019, six years after opening the first Olive & June nail salon in Beverly Hills, the brand’s founder Sarah Gibson Tuttle made something of a risky bet: She started selling products online that would allow clients to buy and do their own nails at home.
But while observers may have seen the $50 manicure kits — replete with nail files, clippers and a cuticle serum — as a counterintuitive play that could cannibalise the core Olive & June…
