The Brands Convincing You to Buy an Engagement Ring Off Instagram

For decades, if you wanted to buy an engagement ring, and weren’t looking to pay Cartier or Tiffany prices, there were two main options.

First, you could head to your local jeweller — perhaps the same one where your parents or even grandparents bought their rings. The store might be named after the family that’s run it for generations.

Alternatively, you could head to the mall and check out the selection at Zales, Kay or Jared (all now…