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Background:
Jerry Lorenzo, the founder of Fear of God, wants to make his brand an aspirational-yet-attainable destination for consumers, and redefine what’s regarded as luxury. Fashion, he said, should be “equally comfortable as it is elegant.”
It’s a mindset he translates across Fear of God’s products, from its Essentials sub-brand, which sells items priced as low as $40, to the pieces that will…
