Editor
In 2024, shopping for beauty is being driven by a combination of influencer-led impulse buys and practical online research.
Customers are scooping up viral fragrances or blushes recommended by TikTok’s “it-girls” like Alix Earle or Sofia Richie, while at the same time doing meticulous research on skincare ingredients and products that align with shoppers’ limited budgets. TikTok continues to set off beauty crazes, which often correlate…
