The Best of BoF: Retail Is Back on Track

Throughout the pandemic, retailers have been jolted by shutdowns, supply chain delays and radical lifestyle changes among consumers. Following a slump, fashion brands and retailers soon recovered, posting banner sales in 2021. But 2022 signalled the beginning of a new phase — one that picks up where we had left off nearly four years ago.

Discounts, a habit that temporarily disappeared in the face of booming demand as the world reopened, are…