Editor
While makeup M&A fell flat this year — much-anticipated acquisitions for brands like Mario Dedianovic’s Makeup by Mario and Selena Gomez’s Rare Beauty never quite materialised — it was still a solid year for cosmetics, and especially premium ones: The prestige makeup category overall grew 5 percent year-to-date in both dollars and units sold during the first nine months of 2024, according to Circana.
The lip category was a particular…
