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The Athleisure-fication of Everything

The Athleisure-fication of Everything

A year ago, denim brand Frame launched its stretchiest pair of jeans yet — soft, flared pants that fit like leggings but look as sharp as trousers, designed to be the perfect travel bottoms. The “Jetset” pants became Frame’s best-selling style in 2022, and now include six different silhouettes.

“It’s our reaction to leggings,” said Erik Torstensson, co-founder of Frame. “Other people make leggings, and they do it well, but…


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