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Tesla weighs reset for China retail strategy even as sales boom

Tesla weighs reset for China retail strategy even as sales boom

A Tesla store is seen in Shanghai, China, Feb 1, 2022.

Costfoto | Future Publishing | Getty Images

Tesla is reevaluating the way it sells electric cars in China, its second-largest market, and considering closing some showrooms in flashy malls in cities like Beijing where traffic plunged during Covid restrictions, two people with knowledge of the plans said.

The shift would put more emphasis on stores in less-costly suburban locations that can…


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