Temu’s Ad Blitz Is Working

There’s a reason brands spend millions of dollars on 30-second ads during the Super Bowl — they work.

Temu’s 90 seconds spent telling American football fans to “shop like a billionaire” last month cost the Chinese shopping app an estimated $21 million. That was a drop in the bucket in a global marketing strategy, which according to JPMorgan is expected to total $3 billion this year alone and will encompass television ads, digital…