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Telfar Introduces New Live Pricing Model

Telfar Introduces New Live Pricing Model

The New York-based brand, known for its popular shopping bag totes — nicknamed the “Bushwick Birkin” — is introducing a new pricing strategy for its latest collection drop on March 27.

Rather than set prices, Telfar will let consumer demand determine cost: after the collection drops, items’ prices will start rising from wholesale price up to retail price (the price the clothes would be sold at in a store). Once an item sells out, it…


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