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Tech CEOs want to replicate Tim Cook’s Donald Trump playbook

US President Donald Trump (r) and Apple CEO Tim Cook speak to the press during a tour of the Flextronics computer manufacturing facility where Apple’s Mac Pros are assembled in Austin, Texas, on November 20, 2019.

Instead of sending government relations executives or lobbyists, Cook would appeal to Trump directly through phone calls and meals, said people familiar with the interactions.

Cook then developed a meeting strategy with Trump where he would bring one data point to home in on a single issue in a meeting, the people said. That approach helped keep the meetings from spiraling in too many directions.


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