Supreme to Open Long-Awaited Shanghai Flagship

Supreme will launch its first standalone store in China, as well as a WeChat Mini Program, on March 23rd, a key milestone in the streetwear juggernaut’s global expansion plan following an early foray into the country via a shop-in-shop at Dover Street Market’s Beijing outpost in 2022.

Chinese hypebeasts have long clamoured for a local Supreme store, but the brand’s efforts to enter the key fashion market were stymied, in part, by the…