Editor
Starbucks, the 51-year-old coffee royalty, is looking to match its marketing steps along the tunes of new-age technologies. The brand will be giving a Web3 flavour to its rewards programme in a bid to attract more numbers of young customers. This digital initiative will be built on Starbuck’s loyalty programme to form an emotionally engaging bond with its customers. The announcement was made by Starbucks CEO Howard Schultz during the…
