Editor
The British beauty market is notoriously difficult to crack. There’s intense competition between the many players, which include department stores, digital mainstays and drugstores, making for a more fragmented landscape than in the US, where behemoths like Sephora and Ulta Beauty dominate.
To distinguish itself in a high-stakes space — UK beauty sales reached £12.9 billion in 2022, according to Euromonitor International — homegrown…
