Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?

Despite a period of heightened connectivity across a myriad of social channels, consumer experts and analysts have noted a “friendship recession”. In

2022 report, which surveyed more than 407,000 participants from 64 countries, it is reported that people’s “social self” has declined over the past 12 months, while a report by think tank Onward found 20 percent of 18 to 34-year olds report…