Swiss shoemaker On Holding AG has more than tripled the number of athletes wearing its sneakers at the Paris 2024 Olympics, the firm’s first major Games as one of the main challengers to Nike and Adidas.
A cohort of 66 athletes are using the Zurich-based company’s gear, competing in 18 disciplines across track and field, triathlon, marathon and tennis. Each competitor can earn a bonus for medaling in Paris, but executives declined to…