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Sneaker and Sportswear Brand Onitsuka Tiger Has Opened a ‘Hotel’ for Cultural Activations in Paris

The Hotel Onitsuka Tiger in Paris to mark the brand's 75th anniversary

MILAN — Onitsuka Tiger’s celebrations for its 75th anniversary are going on across two continents with activations lined up for Paris and Tokyo, its hometown.

On the French capital’s Champs-Élysées thoroughfare, which has undergone a wide-ranging makeover for the Olympic Games, the sneaker and sportswear brand has opened the doors this month to the Hotel Onitsuka Tiger, conceived as a multipurpose space hosting cultural,…


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