Editor
On a chilly May afternoon, lucky pedestrians on Manhattan’s Columbus Avenue encountered a yellow food truck offering beignets and cold brew coffee, while a brass band played steps away.
To get their hands on the treats, passersby didn’t have to pay, but rather just share their email address and a few minutes of their time to learn about women’s apparel brand MM.LaFleur, which recently opened a store on the block.
Most happily obliged,…
