Editor
Shiseido is adding to its fragrance portfolio.
On Thursday, the Tokyo-based company announced it had entered into a “long term” agreement with the Italian fashion house Max Mara to develop, produce, market, and distribute its branded fragrances.
Max Mara previously offered fragrance in the mid 2000s, but the scents were later discontinued. Shiseido has a number of fragrance licensing deals inked with fashion houses, including Narciso…
