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Selfridges Turns Blue for Tiffany & Co.’s Redesigned Store

Inside Tiffany & Co.'s redesigned new store in Selfridges.

LONDON — Selfridges this week turned blue for a brief moment to commemorate the opening of Tiffany & Co.’s revamped, upsized space inside the upscale department store’s London flagship on Oxford Street.

The 3,788-square-foot space on the ground floor showcases the brand’s latest design concept, inspired by the renovated Fifth Avenue flagship designed by Peter Marino.

Branded design references include…


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