Selfridges Erects a Grecian Column Outside Its London Store as Part of Sportopia Campaign

LONDON — It seems everyone is getting in the spirit of sports ahead of the 2024 Paris Olympics, even Selfridges.

The luxury department store has erected a 40-foot Grecian-inspired climbing column just outside its London store for six weeks.

The GorpGirls, a female collective that champions women in the outdoors, were the first to climb the column.