“People are falling in love with Saudi culture again,” Mimi Fraser, managing director and board member of premium activewear brand Kayanee, told the WWD Global Fashion Summit in Riyadh. “This is a country that has a massive creative backbone — not just from the creative point of view, from a cultural point of view.”
Fraser was one of three local fashion entrepreneurs speaking on a panel moderated by Ritu Upadhyay, WWD’s