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Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

A still from a Samsung ad showing a man with his hair cut to look like notch on the top of an iPhone X.

On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools. On the other there were the people ticked off by the knowledge that there was any backlash at all.

In response, the Samsung Mobile account on X

with the hashtag “UnCrush,” which Ad Age

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