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Roy Roger’s to Fete 70 Years in Denim With Short Movie by Bruce Weber

Roy Roger’s to Fete 70 Years in Denim With Short Movie by Bruce Weber

“I will remember this Pitti [Uomo] for all my life: first for the anxiety in making everything work, and then for all the celebrations,” said Patrizia Biondi, president of Sevenbell Group, which controls Italian denim label Roy Roger’s.

The brand is to mark its 70th anniversary during the menswear trade show, which opens Tuesday and runs through Thursday. To fete the milestone, in addition to presenting a celebratory collection, the…


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