Rolex to Buy Bucherer in Major Retail Move for Swiss Giant

Rolex SA is buying the luxury retailer Bucherer AG in a deal that will give the biggest Swiss watch brand a major presence in consumer sales for the first time.

Bucherer has more than 100 stores worldwide and will continue to operate independently, keep its name, and sell other watch brands, Rolex said in a statement. Financial terms weren’t disclosed.

Rolex said the decision to buy the Bucherer business was made after the family controlling…