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‘Rodent Men’ Help Loewe Overtake Miu Miu on Latest Lyst Ranking

Mike Faist, wearing a Loewe top, Zendaya and Josh O'Connor, in full Loewe look during the Challengers photocall in London

LONDON — The newly coined buzzy term “Rodent Man” not only has taken the internet by storm, but it has also helped Loewe overtake Miu Miu to claim the top spot on the latest Lyst Index hottest brands ranking.

For the three months ending June 30, searches for Loewe jumped 29 percent on Lyst.

The online shopping platform, which became profitable for the first time in the last fiscal year, noted that the release of Luca…


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