Rochas Resort 2023

For designers tasked with revitalizing a heritage fashion house, designing a collection inspired by a bestselling perfume is something of a rite of passage.

For the first time since taking over as artistic director of Rochas last year, Charles de Vilmorin took a closer look at the house’s formidable fragrance footprint, basing his resort collection on a colorful vintage ad for Eau de Rochas.

The signatures he’s…