Roblox jumps into online advertising as revenue growth slows

Roblox has built a userbase of over 52 million people by providing a gaming and entertainment platform that’s mostly been targeted at kids. Now the company wants advertisers to join the party.

As part of its annual developer conference on Friday, Roblox is announcing plans to debut ads next year, marking the company’s first significant effort to diversify its business beyond virtual goods in games. Prior to the rollout, Roblox said it will be…