Editor
On Jul. 7, LVMH-owned luggage and lifestyle brand Rimowa is reviving its “cult” Pilot style, an €890 (about $955) hard shell case, four years after discontinuing it. Rimowa produced an aviation-themed campaign to mark the product re-release as well.
While customers just coming around to Rimowa’s marketing may better know its best-sellers — like its classic hardshell aluminium luggage — the new launch represents a renewed focus on…
