For generations of women, Revlon’s red Fire & Ice, introduced in
In the ’70s, they spritzed Charlie perfume on their wrists, humming the ubiquitous jingle. And when the supermodel Cindy Crawford showed up in ads wearing Raisin Rage in the 1990s, millions of women snapped up brown lipstick shades.
“All those big megaglam supermodels were spokespeople for Revlon,” recalled Tina…