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Retail’s Two-Track Approach to the Holiday Shopping Season

Retail’s Two-Track Approach to the Holiday Shopping Season

Kids are headed back to school in parts of the US, and from the look of the recently wrapped retail earnings season, they are exceptionally well-outfitted. Brands ranging from Abercrombie & Fitch to Urban Outfitters said the back-to-school campaign was a success, and even retailers that fell short on sales forecasts, including Macy’s and Target, cited the midsummer shopping season as a bright spot.

Next weekend’s Labour Day sales offer one…


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