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Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows

Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows

Retailers slashed prices on twice as many Nike sneakers in 2024 than two years earlier, endangering the sportswear giant’s typically strong pricing power at a time of stiff competition from rival sneaker brands, according to analytics firm Vertical Knowledge.

Researchers compiled online pricing data from a sampling of eight national chains — Foot Locker, Dick’s Sporting Goods, Macy’s, among them — and found that the retailers slashed…


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