Retailers slashed prices on twice as many Nike sneakers in 2024 than two years earlier, endangering the sportswear giant’s typically strong pricing power at a time of stiff competition from rival sneaker brands, according to analytics firm Vertical Knowledge.
Researchers compiled online pricing data from a sampling of eight national chains — Foot Locker, Dick’s Sporting Goods, Macy’s, among them — and found that the retailers slashed…