Retailers advance sales as customers stayed indoors in May to avoid heat

The spring/summer end-of-season sales have been advanced by a week with brands having high inventories due to weak demand in May because consumers avoided shopping in the hot month.

No marriage dates, along with the Lok Sabha elections, was another reason why sales were weak.

Retailers say while April was just about fine, like-for-like (LFL) growth was in the negative…