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Reddit’s increased reliance on Google traffic has Wall Street anxious to see if visitors sign up

Reddit's increased reliance on Google traffic has Wall Street anxious to see if visitors sign up

The trading floor of the New York Stock Exchange prepares for the social media platform Reddit’s initial public offering in New York City on March 21, 2024.

Spencer Platt | Getty Images

For nearly a decade, Tom Wahlin’s popular travel gear site Pack Hacker ranked high in Google’s search results by publishing deeply researched product reviews.

But something changed this year, as Wahlin noticed that his company’s reviews were often falling below a…


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Men's summer transfer grades: Man United get an A- for De Ligt

Men’s summer transfer grades: Man United get an A- for De Ligt