Rabanne is moving its fragrance selection upmarket.
It will launch La Collection Rabanne, an eight-piece range of fine fragrances on July 18. The scents will be sold at London’s Selfridges department store, as well as on Rabanne’s e-commerce site.
The collection is three years in the making, and part of the Puig-owned line’s wider rebrand, which has seen it drop the Paco from its name to now be known simply as Rabanne, expand into…