Puma Taps Skepta as Long-term Collaborator and Ambassador

PARIS — Puma and Skepta are together for the long haul.

Not only was he tapped as ambassador for the German sports brand in the run-up to its spring 2023 show in New York, but this was just the opening move in a wider creative collaboration that will encompass product design and curation of global marketing campaigns.

What does Puma expects from Skepta?

Nothing short of “helping [the brand] revolutionize [its] progressive…