Editor
Fashion’s convergence with the world of sport continues.
This week, it comes in the form of A$AP Rocky’s appointment as creative director of Puma’s Formula 1 partnership. The German sportswear giant — which signed a landmark multi-year licensing deal to exclusively produce and sell F1 apparel, footwear and merch in May — tapped the standout American hip-hop-artist-turned-fashion tastemaker to expand its audience and capitalise on the…
