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Puig Increases Stake in Indian Beauty and Wellness Brand Kama Ayurveda

Puig Increases Stake in Indian Beauty and Wellness Brand Kama Ayurveda

The Spanish group has increased its stake in the company to a majority share, strengthening its foothold in the fast-growing Indian beauty and personal care market. The financial terms of the deal were not disclosed.

Puig first purchased a minority stake in New Delhi-based Kama Ayurveda in 2019 for €12.5 million. At the time of the deal, Puig said its cash injection would help the beauty company expand its domestic presence and also expand…


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