Prada to Offer Branded Cans of Flower Seeds for Fall

PRADA SEEDS: Prada’s fall flowers are blooming, literally.

The Italian luxury brand is celebrating its fall ad campaign, fronted for the first time by Benedict Cumberbatch alongside Chinese actor Li Xian, Kodi Smit-McPhee, Hunter Schafer and Letitia Wright, with a real-life activation.

Starting Thursday, a range of flower kiosks across the world will sell Prada-packaged flower seeds. Coming in a silver can embellished with the…